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WU Inspire: MallSini



Hello WU Friends!


This week WU Inspire will be featuring one of our tenants MallSini. MallSini is a startup established on September 2016. MallSini were a business solution center for malls and merchants until late 2017 and then started focusing on developing mobile platform.


We had an opportunity to interview a representative from MallSini, Vinka. She is the Partnership Executive who is responsible to have a partnership with malls in Indonesia, and press release with the media.


When was this startup established?


September 2016. We were a business solution center for malls and merchants until late 2017 and then started focusing on developing mobile platform.


Give a description about this startup! (what makes it different from others, what does it offer, etc)


MallSini aggregates all Mall information into one app. We extend the outreach of Malls beyond their local mall-goers and provide a unique value proposition that centralizes the content and marketing of anything and everything to do with Malls then curate it to be a digital marketplace. By understanding Mall-goers behaviors, profiles, and preferences via our platform, we can deliver successful Mall and tenant strategy.


What’s the struggle in running this startup?


- Optimizing the result with limited resources and strained time frame to finish projects

- Lack of expertise

- Everybody has multiple roles


What kind of achievement this startup got?


- Top100 Finalist of Echelon Asia Summit 2018 in Singapore

- Exhibitor at RISE conference 2018 in Hong Kong


What’s the future plan or sustainability program this startup will do?


Develop content and optimizing data to define company strategies and explore strategic partnership to secure missing component, company’s scalability, and growth.


For further information visit www.mallsini.com

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