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Search Engine Optimization: How To Get The Audience To Your Website




Digital Marketing and Search Engine Optimization has becoming attached between one and another. To have your Company or Business recognized by the market, you need to have a strong foundation of content on your Website or Social Media Platform, then optimize it by strengthen the Keywords and Placement on the Search Engine platform such as Google.


Optimizing the search engine is to find and directing the audience to your website, and also to specifically rank the page that is relevant to be appears at the top of the search engine results. It also has to followed by maintaining, tuning, and continuous testing and monitoring to see the market changes.


Here are 4 Steps for you to optimize your search engine:


Step 1: Target Market Business Analysis

  • Analyze your keywords to see how well you're positioned in the search engine

  • Analyze your competitor's keywords and positioning in the search engine to differentiate and find the effective keywords for you

  • Positioning yourself as a customer that is looking for a something related to your business


Step 2: Keyword Research and Development

  • Identify a targeted list of keywords and phrases that is related and differentiate you and your competitor that are running the same industry, by making it more specific.

  • Observe the ranking assessment in the search engine, monitoring the improvement in website traffic

  • Set goals and objectives for your SEO to improve your conversion rate.


Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

  • Create meta tags. Meta description tags can influence click-throughs but are not directly used for rankings

  • Place strategic search phrases on pages to ensure the words are related and to optimize your organic search

  • Develop new sitemaps for Google. to make it easier for search engines to index your website

  • Submit websites to directory to get links back to your website naturally


Step 4: Continuous Testing and Measuring

  • Always check and monitor the effectiveness of your keywords performance in the search engine

  • Maintenance and monitor the ongoing addition and modification of keywords and website content are necessary to continually improve search engine ranks


Source: https://www.entrepreneur.com/article/231235

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